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Research papers

Standard research products in industrial and professional markets

In recent years in the specialized sectors of B.V.A., I have been confronted with a complex problem common to diverse specific economic sectors. The major aim of the solutions sought was to provide advertisers responsible for advertising budgets very...

Catalogue: Seminar 1988: Business To Business Research
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1988
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Citation

Ville, J. (1988a, June 15). Standard research products in industrial and professional markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/standard-research-products-in-industrial-and-professional-markets


Research papers

The opinion leader concept in agriculture

One of the major concerns of agricultural marketing is to identify opinion leaders among a population of farmers since they supposedly influence others in the choice of agrochemicals, seeds fertilisers, farm equipment etc. The survey described...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1985
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Citation

Ville, J. (1985a, June 15). The opinion leader concept in agriculture. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-opinion-leader-concept-in-agriculture